For over 145 years, Pirelli has been focused on innovating to stay one step ahead of the competition, on and off the track. Their dedication to pushing technological boundaries has taken the Italian company to the forefront of the global tire industry. Today, Pirelli is a trendsetter in style, sustainability and quality. Founded in 1872, Pirelli has a rich racing heritage. The Milan-based company initially specialized in producing rubber for products like scuba diving rebreathers, but eventually moved their focus to producing tires. In 1974, Pirelli invented the “wide radial tire” to provide the Lancia rally racing team with a tire powerful enough to handle the new Lancia Stratos. PorscheRead More